How Companies Play to Win.....

Panel Discussion

Recently attended the conference... held at ma university IoBM Karachi Pakistan......
It included speakers from well-known companies like Ulker, Engro, Candyland Unilever, HBL, HSBC, Cadbury..... also included a panel discussion... all of them told about their marketing strategies... it was a good experience naturally it was a first time... (bad i missed brandorama by IBA).....
I got to know from the Cadbury Dairymilk guy that it's sort of very simple... u just need to be focused on what you want to deliver , to whom, and how....
it was portrayed as a simple task though the reality seems different... its easy when you have grip over the reigns.... and attracting someone towards a thing is a task that needs exposure of the subject that is to be liked.....
And the ScotchBrite guy.... refered again n again to the theory of "AT IT"... that says if you stick to your goals... you'll get your zenith..... undoubtedly correct.
And even serious personalities like banks should for the sake of "being liked" switch to the channel of humor (i.e. being interesting) {pssstt i really dont like the Mr. Bean TVCs by HBL}
Throughout the conference their strategies made me learn beyond marketing.... something different.... the reality....... of the market (if you wanna be the best make your product stand out IN EVERY WAY.... and EVERY WHERE)